Why Your Business Should Abandon Coupons And Embrace Loyalty Programs

Traditional methods are no longer working, and a lot of business owners are struggling to find a solution for this. It doesn’t matter if you want to gain more sales, or to get more customers.

For example, years back, most business used to give coupons and discount offers every time there was a ‘festive’ day or something special.

Now things have changed, there are a lot of other reward systems that businesses are using to attract more customers. And keeping the current ones happy.

And you might be wondering… what is it about?

What Is A Loyalty Program?

A Loyalty Program is a system that rewards customers every time they perform a specific action. Like purchasing, using different offers, performing some tasks. It all depends on the goals that each brand has.

In the end, they get rewarded with discounts, offers, and different deals.

This is not only good to retain your current customers. But you will also make people feel in love with your brand. Thus, creating more engagement.

People enjoy to get rewarded for performing different actions, and that is something that keeps them engaged to do more.

For example, some Loyalty Programs are using badges systems to maintain their customers engaged to realize different tasks. They get rewarded in the end, but as a business owner, the benefits are unlimited.

You will not only gain more customers, but you will create a powerful brand.

There is nothing better than having happy customers. Believe it.

They tend to recommend good things to other people, and that is where word-of-mouth appears. And it’s a magical tool for any business.

In fact, it’s free marketing for your brand.

And now you might be wondering… why should I stop using Coupons?

The Bad Habit Of Using Coupons

Different researches have shown that people who use coupons are not ‘truly’ engaged with your brand. In fact, they are ‘engaged’ with the discount you are offering.

If it’s profitable for you, then it’s good.

But a Loyalty Program provides more than that. You will get a huge community of people who are REALLY interested in what you have to offer.

It’s totally different than having a ‘coupon’ that might only work once, and the customer might never come back.

So, before you launch your campaign, you should think twice.

There are too many methods and different techniques to drive a successful Loyalty Program campaign, but it depends on your creativity. 

If you want to know the hidden secrets behind build a perfect Loyalty Program, check out this article: Secret Keys To Build An Innovative Loyalty Program.

In Conclusion

It doesn’t matter how big or small your business is. You should stop using regular coupons because it could be dangerous for your brand in the long term.

It’s better to use loyalty programs and keep people really engaged with what you have to offer.

Believe it, customers love to feel rewarded, it’s something that converts them in true fans.

Are you ready? contact us: contact@astemis.com